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The f8 Real Estate Marketing Blog

RECOMMENDED READING: March 2023 In today's competitive real estate market, it's important to stand out and grab the attention of potential buyers. One way to do that is by using traditional Twilight Photography. However, it might not always be possible to schedule professional photography to capture the home at sunset, or it might be beyond the budget for that particular listing. That's where Virtual Twilights come in. A Virtual Twilight is an inexpensive and convenient way t

RECOMMENDED READING: February 2023 As a real estate professional, you're always looking for ways to help your clients sell their homes quickly and for top dollar. One strategy that you may want to consider is using Matterport 3D Tours. Matterport 3D Tours are virtual tours of a property that allow potential buyers to explore the home as if they were physically walking through it. These tours are created using special cameras and software that capture detailed, three-dimension

RECOMMENDED READING: January 2023 Creating a sales plan is an essential step for any real estate agent looking to increase their business and reach their financial goals. A sales plan is a roadmap that outlines the steps you will take to reach your target audience, generate leads, and close deals. It helps you to focus on specific tasks, set measurable goals, and track your progress. So, how do you create a successful sales plan? Here are some steps to follow: Define your tar

RECOMMENDED READING: December 2022 When you have a task to perform and you have the right tools for the job, everything goes more smoothly. The same can be said when you are preparing your listing for the marketplace. For example, if you are listing a tri-level home with a complicated layout, photos alone might not be your best option. In this case, a floorplan would be a good tool to help illustrate the configuration of the home for prospective buyers. With this concept in m

RECOMMENDED READING: November 2022 Twilight Photography has been a trusted tool in the listing agent's marketing toolbox because it provides consumers with valuable information on the ambience they can expect in the evening hours. When you consider that most listings only have photos that were taken during the day, and the fact that open houses and most showings occur during the day, most potential buyers only see the home under daytime conditions. Twilight Photography is des

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media NOVEMBER PROMO: TWILIGHT PHOTOGRAPHY EVENT! Save 20% When Your Order f8 Twilight Photography in November! In the month of November, order f8 Twilight Photography service and save 20%! Normally $200, you’ll save $40 on this service during this promotion! Twilight Photography provides consumers with valuable information on the ambience they can expect during the evening hours. Most buy

RECOMMENDED READING: October 2022 When tenants or sellers move out of your listing and the home is vacant, it’s time to consider staging. It may be counter intuitive, but vacant homes actually look smaller than homes that are furnished. Staging gives consumers the visual information they need to see how the home would look when fully furnished. And staging makes for more attractive photos of the home than a series of empty rooms. Traditional staging is considered the gold sta

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media OCTOBER PROMO: VIRTUAL STAGING REBOOT EVENT! Now with All New Furniture Library and New Lower Pricing! f8 is rebooting its Virtual Staging Service! We have refreshed our digital libraries with all new furniture that will greatly enhance the attractiveness of your listing! We are also announcing a new lower price for Virtual Staging. Previously, we charged $35 per image, but our new p

RECOMMENDED READING: September 2022 This month, we are taking you behind the scenes to see how a 3D Tour is created. Just click on the video thumbnail below to see how we make 3D Magic! Now that you know how a 3D Tour is created, you need to know why you need one for your listing. A recent survey conducted by Matterport included the following eye-popping statistics: Nearly 90% of prospective buyers reported that an immersive 3D Tour that allows them to take digital measuremen

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media SEPTEMBER PROMO: MATTERPORT EVENT! Save 10% When You Order Matterport Service in September! Matterport Service provides you with a 3D Tour of the home that consumers can use to tour the home remotely at their own pace and convenience. Normally $275, you’ll save $27.50 on our standard size tour! Matterport Service also includes a 3D Model of the home that showcases the home in a simul

RECOMMENDED READING: August 2022 We know that as an agent, you wear many hats. Consultant, Marketer, Negotiator, Closer, not to mention the other hats that many of you wear Parent, Coach, Volunteer and so many more! We know that the many hats you wear take you in all different directions. That’s why we created f8 Mobile, so you can take f8 with you when you’re on the go. What can you do with f8 Mobile? In the f8 Mobile app you can: Order on the go with our mobile-friendly ord

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media AUGUST PROMO: MOBILE ORDER EVENT! Save 10% When You Order Using f8 Mobile in August! Save 10% on your entire order during the Mobile Order Event! Just use f8 Mobile to place your order and the discount will be applied automatically. We created f8 Mobile so you can take f8 with you wherever you go. f8 Mobile is available for download from the Apple App Store and the Google Play Store.

RECOMMENDED READING: July 2022 Video is unquestionably a compelling option for communicating to your target audience. While traditional and streaming TV continue to be the leader in video production value, online video is quickly catching up on quality, and it boasts some impressive viewer statistics. For example, people watch 1 billion hours of YouTube videos on a daily basis (Source: YouTube Press). The latest data shows that the majority of viewers who watch digital video

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media JULY PROMO: FLYOVER VIDEO EVENT! Save 15% When You Order Flyover Video Service in July! Save 15% when you order f8 Flyover Video service in July! Normally $300, you’ll save $45 on this dramatic and visually compelling service. Additional savings available when you order online or through the f8 Mobile app. Aerial video is especially effective when the location is a primary selling fe

RECOMMENDED READING: June 2022 In the "2022 Home Buyers and Sellers Generational Trends Report" published by the National Association of REALTORS® Research Group, we identified a surprising insight regarding homebuyers. In the section on the Home Search Process, NAR researchers report that 55% of all buyers found Floor Plans to be a "very useful" feature of real estate websites. It was even higher for "Older Millennials", 58% of whom said that Floor Plans are very useful. The

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media JUNE PROMO: FLOORPLAN EVENT! Save 10% When You Order Floorplan Diagram Service! Get a Floorplan Diagram for your listing for as little as $90! Save an additional 5% when you order online or using the f8 Mobile app! The Floorplan Diagram provides critical information for consumers including the layout of the home, the dimensions of the rooms and the fixtures found in the home. Post yo

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media MAY PROMO: VIRTUAL STAGING BOGO EVENT! Buy One Staged Image and f8 Will Give You One for Free! In the Month of May, buy one Virtual Staging image and get one free! Virtual Staging is an inexpensive and extremely effective way to demonstrate to consumers what a vacant home would look like when fully furnished. See examples of this service at f8re.com/virtualstaging. No limits, buy as

RECOMMENDED READING: April 2022 With inventory at record lows and agent rosters at historic highs, it has never been more important to maximize the leverage you get from your listings. In other words, what actions can you take on your current listing to improve your odds of signing your next listing? One of the ways you can differentiate yourself from the competition is by using advanced services to promote your listings. Aerial photography is a great way to promote a listing

Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media APRIL PROMO: APRIL AERIAL EVENT! Save 15% When You Order f8 Aerial Photography in April! Normally $200, you’ll save $30 on this service. Aerial photography provides your listing with the dramatic visuals that differentiate it from the competition. More information and samples can be found at f8re.com/photography. This service can be ordered with or without other services. Must be ord

March 2022 Real estate agents wear so many hats, it would be impossible to juggle everything from an office. And because real estate is a contact sport, agents are expected to be present for showings, listing presentations, closings, networking, inspections and dozens of other tasks and responsibilities. The evolution of the office toward a more virtual or hybrid model is accelerating the trend in which agents are becoming truly mobile-centric. Brokerages are scrambling to ad