Help! What’s the Right Choice for Marketing Assistance?

You may know that you need assistance, but with so many options available, deciding which one is best can be difficult. So you put it off, and you continue to do it all knowing that your time would be better spent on other tasks. If you regularly have listings, the question isn't whether you need marketing support, it's which approach works best for your business. This article explores your options and highlights a new approach that is just hitting the marketplace.

Jan 304 min read

Why Real Estate Won’t Be Sold Without Human Agents, Even in the AI Era

The graveyard of tech disruption in real estate is littered with well-funded startups and projects shuttered by publicly-traded companies that tried to turn real estate into a purely digital transaction. We argue that AI will enhance the service provided by professionals who know how to combine technology with local knowledge, human insight, empathy and boots on the ground. As long as homes remain unique and deeply tied to place, human agents will continue to be at the center

Dec 314 min read

Do AI Chatbots Know That You Exist? What You Need to Know About GEO Right Now

Do AI Chatbots Know That You Exist? What You Need to Know About Generative Engine Optimization (GEO) Right Now

Generative Engine Optimization (GEO) is rewriting the rules of online visibility, reshaping how real estate agents get discovered, evaluated and selected. As we approach 2026, GEO isn’t optional, it’s the new digital reality. Below are five GEO strategies every real estate agent must consider to ensure AI knows who you are, what you do and why you’re the right agent to be recommended.

Nov 30, 20254 min read

The Enduring Role of Print in the Digital Age

Professionally printed brochures remain one of the most effective tools for creating connection, building trust and turning casual interest into a signed offer.

Oct 31, 20253 min read

Autumn Signals the Start of the Fall Selling Season

Fall Selling Season 2025 — 5 Reasons Why It’s a Great Time to List

Every year, Fall sees a reliable bump in real estate activity. After a summer of vacations, travel, and with kids back in school, buyers re-enter the market with renewed focus and urgency. Families want to get settled before the holidays, while others aim to make a fresh start before the new year. At the same time, sellers who waited out the summer lull are ready to list. That combination of reengaged buyers and motivated sellers consistently makes Fall the second strongest s

Sep 30, 20253 min read

This chart from The Wall Street Journal shows how Americans are moving less

Getting Unstuck: Understand These 3 Real Estate Personas to Generate More Listings

Americans are moving less. This is not a short term phenomenon. As a Listing Agent, you need to understand 3 Real Estate Personas so that you can work on generating more listings.

Aug 29, 20254 min read

"It's the Rate, Stupid"

Educate Yourself: Be prepared to explain the cyclical nature of rates – how crises push them down, driving sales, and how inflation or other economic pressures then force them up, cooling the market.

Jul 31, 20253 min read

Declaring Your Independence Everyday

Declaring Your Independence - f8 invites you to reflect on how residential real estate agents declare their independence everyday thereby echoing the nation's founders as they build their business.

Jun 30, 20253 min read