Influencer Marketing

Are celebrity endorsements the same as influencer marketing?

Influencers usually have a smaller audience than celebrities, targeting a niche with content that appeals to people with common interests. That said, celebrities are influential, and are often used in conjunction with influencers in campaigns.

How much does an influencer campaign cost?

Each campaign is custom made to suit every client’s needs so it’s difficult to provide a standard pricing sheet. Cost varies across agencies, and will fluctuate based on a number of factors including number of influencers, labor costs, influencer compensation, and extra digital spend to promote the campaign.

Is influencer marketing an affordable option for small brands?

Influencer marketing is a cost-effective solution that brings greater returns than other digital marketing strategies. It’s been proven to outperform banner ads, for example, and is becoming the preferred method for marketing new product launches.

What does an influencer’s audience think about their sponsored content?

People accept sponsored content because there is a level of trust between the influencer and the consumer. Unlike ads, which are paid for by big (and often impersonal) companies, sponsored influencer content is published by someone who is relatable – a real person.


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