How Zillow 3D Home Can Help You Win Your Next Listing

When you have a listing, your primary job is to sell it and produce a good outcome for your client. That said, you also have a responsibility to your business to leverage that listing to help you win more listings. Given how competitive the industry is right now for listings, maximizing your exposure when marketing your current listing is critical.

Zillow 3D Home Tour and Interactive Floor Plan

There are countless ways that you can market yourself online. But if you are not willing to spend money to advertise on Zillow, there is another way that you can still benefit from Zillow's massive audience. Now you can boost your presence on Zillow by about 40% when you utilize the Zillow 3D Home service for your listing.

What is Zillow 3D Home?

Zillow 3D Home is a powerful virtual tour tool that allows buyers to explore a property online as if they were walking through it in person. With just a few clicks, potential buyers can navigate each room, get a feel for the space, and make a stronger emotional connection before scheduling a showing.

Why Should I Care?

While there are other 3D Tours available, listings that include a Zillow 3D Home tour benefit from:

• 43% more views and 55% more saves compared to listings without one.

• Increased exposure on Zillow, as homes with 3D tours get priority placement.

• Higher visibility in search results on Zillow and Trulia, drawing in more potential buyers.

• More buyer inquiries, as listings with virtual tours attract increased interest and engagement.

• Makes your listings eligible for Zillow Showcase, an exclusive marketing program that provides enhanced visibility and premium listing features.

What Is Zillow Showcase?

Zillow Showcase is an upgraded listing experience available to select brokerages and agents that enhances the way homes appear on Zillow. It offers:

• Enhanced placement on Zillow search results, increasing views and engagement.

• An improved layout and design to make listings more visually compelling.

• Larger, high-resolution photos displayed prominently at the top of the listing.

• Branding opportunities for the listing agent, helping to build credibility and recognition.

Unmatched Exposure

Despite the frenzied competition ("portal wars"), Zillow remains the largest real estate portal in the U.S., attracting more buyers and sellers than any other site. With millions of active users searching for homes daily, having a Zillow 3D Home tour gives you the ability to gain greater exposure on Zillow without having to pay separately for advertising on the platform. By leveraging Zillow’s massive audience and Zillow 3D Home service, listing agents can maximize exposure, generate more leads and build a bridge to their next listing.

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