f8 Focus Newsletter - January 2022
Promotions, Focus on Features, Testimonials and Recommended Reading from f8 Real Estate Media
JANUARY PROMO: $22 FOR '22 EVENT!
Order Any Qualifying Media Service in January and Save $22!
To celebrate the new year of 2022, receive a $22 discount on photography, videography and Matterport services ordered in the month of January! This promotional discount is in addition to partner discounts you may already be enjoying based on your brokerage affiliation. The $22 for ‘22 Event discount applies to the following services: f8 Signature Package, f8 Advantage Package, f8 Premium Package, f8 Aerial Photography, f8 Twilight Photography, f8 Showcase Video, f8 Flyover Video, f8 Premier Video and f8 Matterport Service. Must be ordered in January, but can be used any time. Must be ordered with a specific listing and service is not transferable. Save an additional 5% when you order online! Order Now!
"Thanks for the beautiful photos and all the other items. You guys are great and I love working with you!"
FOCUS ON FEATURES Analytics
In the Included Features section of our website, you can see the entire list of features included with every order. When your media is delivered and you set your marketing campaign in motion, you'll want to know how things are going. f8 provides you with Google Analytics-based reporting for your Property Website so you can keep track of your marketing program every step of the way.
RECOMMENDED READING: Forget New Year's Resolutions, Create a New Year's Business Plan Instead
It's that time of year when people make new year's resolutions, most of which are quietly forgotten by February. Instead of new year's resolutions, we recommend that you create your New Year's Business Plan, something you can actually use to keep track of your progress throughout the year.
Your business plan should start with your revenue goals. In other words, how much do you want to make this year? Once you decide how much you want to make, divide that number by your average net commission per sale for your business last year. This will give you the number of transactions you will need to close this year to achieve your revenue goals.
Now that you know how many transactions you need to close this year, you need to decide what prospecting activities you need to employ to achieve one closed transaction. For example, if your business comes primarily from referrals from past clients, how many touches with past clients does it take to generate a referral that leads to a closed transaction? Once you know how many client touches is required for one closed sale, multiply the number of touches by the number of transactions you need to close and you will know how many total client touches is required for the year.
You can apply this same logic to whatever prospecting method you use: Networking, door knocking, direct mail, digital advertising, pay per click advertising, SEO, social media, blogging, etc. Some prospecting methods are free, like organic social media posts and some are paid, like pay per click advertising, but all prospecting methods require your time.
Given how important your time is to ensuring that you meet your business goals, it makes sense to find ways to minimize time spent on unproductive activities, and to outsource necessary activities when you can.
At f8, we work hard on your listing marketing so you don't have to. We deliver your media the morning following your appointment with your Property Website fully configured. If your order includes our patent-pending Scribe service, we'll deliver a property description to go along with your media. Our system generates brochures for you, and we provide formatted social media posts for your convenience. You can also track your progress using our Google-based Analytics tools.
We want to be among the first to wish you health, happiness and success in 2022, and we hope that this is your best year ever!
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