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  • Steve Elich

Reaching Today's Home Buyers Where They Live: On Their Phone

RECOMMENDED READING: November 2023

The shift towards mobile consumption of digital content has been significant, especially in the real estate sector. This trend is even more pronounced among younger generations, with 58% of Millennials finding their home on a mobile device.


People born from 1981 to 1998 (Millennials) made up 43% of all U.S. homebuyers last year. In fact, Millennials have been the largest homebuyer cohort since 20141. This is partly due to their sheer numbers - about 66 million. Despite financial hurdles, many Millennials have been able to enter the housing market, often with help from their parents.

Viewing Social Media Videos on a Mobile Device
Viewing Social Media Videos on a Mobile Device

These trends highlight the importance of tailoring real estate marketing strategies to this key cohort that lives on their phone. By understanding their preferences and behaviors, real estate agents can effectively use tools like vertical videos to reach and engage today's home buyers.


Vertical videos shot in portrait mode are tailored for mobile viewing because they fill up the entire screen. By leveraging vertical videos, real estate agents can effectively reach and engage the all-important audience of mobile-first consumers.


Creating effective vertical videos involves three key requirements:

  • Focus on Visual Appeal: Ensure your video only showcases the property’s most important features.

  • Keep it Short and Sweet: Social media users typically have short attention spans. Aim for a video length of 15-60 seconds.

  • Include a Call-to-Action: When you post your video, prompt viewers to take action such as visiting your website or contacting you for a tour of the property.

Once your video is ready, it’s time to promote it:

  • Instagram: Use Instagram Stories and and don’t forget to use relevant hashtags.

  • Facebook: Upload your video directly to Facebook for better reach. Consider using paid promotions to target specific demographics.

  • TikTok: Leverage the power of TikTok by participating in trends and using popular music tracks.

  • YouTube Shorts: This new feature on YouTube allows you to share short vertical videos, much like TikTok. Make sure to use relevant tags and descriptions to increase visibility. YouTube Shorts can be a great way to reach a wider audience, as they are prominently featured on the YouTube mobile app.

Vertical social media videos are a powerful tool for real estate agents looking to boost their online presence and reach potential buyers. f8 now offers Vertical Videos for this very purpose.

View Social Media Videos on f8 Social Channels

(c) 2016-2023, f8 Real Estate Media LLC, All Rights Reserved.

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