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  • Steve Elich

How Video Can Help You Stand Out in the Visual Marketplace of Real Estate

RECOMMENDED READING: May 2024

Real estate is a visual marketplace and buyers expect a captivating and informative experience when searching for their dream home online. Standing out in a crowded online market requires more than just great photos. This is where high-quality video comes in, and a well-crafted video that combines several key elements can be a game-changer for real estate agents by offering these key benefits:


Personalized Touch: A warm welcome from you sets the tone and creates a connection with viewers. Introduce yourself, highlight the property's key features, and share your enthusiasm for the home and its community.

A Daytime Photo Digitally Enhanced as a Virtual Twilight Image

Captivating Visuals: Aerial footage offers a stunning bird's-eye view of the property and surrounding area, providing context and showcasing the home's unique location. Combine this with well-lit, high-quality video clips that showcase the key interior features of the home.


Compelling Call to Action: Don't let viewers simply admire the property – tell them what to do next! In your outro, provide a clear call to action, whether it's inviting them to schedule a showing, contact you for a private tour, or visit your website for more information.


Increased Engagement: Videos capture attention and hold viewers' interest longer compared to listings that only have photos. This translates to more time spent exploring your listing and making it on to the wish lists of more buyers.


Out of Town Buyers: Video tours are particularly valuable for out-of-town buyers who cannot physically visit the property. A well-crafted video can serve as a comprehensive virtual tour, giving them a clear understanding of the home's layout and features.


By incorporating these elements, you create a powerful video experience that goes beyond simply showcasing a property. It becomes a compelling story that captures viewers' imagination and leaves a lasting impression. Invest in a high-quality video package that includes these features, and take your marketing from ordinary to extraordinary.

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