f8 Required Reading - May 2021
What is a Virtual Twilight?
The definition of "virtual" is something that is, "almost or nearly as described, but not according to the strictest definition." This definition holds true for Virtual Twilights as they are nearly the same as photos that are produced by traditional Twilight Photography, but they are much more economical and efficient to produce.
The primary benefit of Virtual Twilights is that they don't require an evening appointment, and you can select any exterior image from your daytime photo shoot. Often, you only need one accent image that shows the consumer what the ambience of the home is like during the evening hours. Virtual Twilights offer an affordable way to communicate this information in a brochure or social media post.
Of course, Virtual Twilights are not a substitute for traditional Twilight Photography if you have a listing that has an amazing backyard with intricate lighting, a fire pit and lighted pool. Traditional Twilight Photography is better able to convey the value of the features in these scenarios.