- Mike Brown
f8 Recommended Reading - August 2021
Updated: Oct 26, 2021
Without a Map, It's Hard to Find a New Place
When you're taking a trip to a new place, one of the first things you do is check a map to make sure you know where you're going. You also want to make sure you have that map handy so you'll know how to get around when you get there.
The same principle holds true for homebuyers. When buyers are searching for a new place to call home, they need a map that helps them know how to get around when they find your listing online. While the goal of every listing agent is to get people to visit the home in person, the first interaction consumers have with your listing is online.
The map they need in that first interaction is not one that provides directions to the home, but instead one that provides directions within the home. The map they need is a floorplan, a map of the home's layout and fixtures.
In many European countries, floorplans are required for listings in the same way that photos are required here in the United States. As such, consumers in those markets are well informed when it comes to the layout of the home from the minute they start interacting with a listing online.
Studies show that about 80% of us are visual learners, meaning that we are best able to process information when it is presented in a visual manner. A floorplan is an extremely effective visual tool that helps potential homebuyers understand the layout of the home, and it eliminates any uncertainty they may have experienced otherwise.
f8 makes it easy to include a floorpan with your listing. We offer Floorplan Diagrams for a very affordable price that you can order with or without other services. We also include a Floorplan Diagram with our Matterport Service in addition to the 3D Tour. Finally, with our new 360 Tourplan service, you get both an interactive floorplan and a floorplan diagram. When it comes to providing the "map" for your listing, f8 has you covered.