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Welcome to f8 Focus, the blog that’s all about helping you grow your business by multiplying your listings. Here, we dive into proven prospecting strategies, effective media and marketing tips, and actionable insights to help you sign more listings. Whether you're looking to expand your reach or boost your success, f8 Focus is your go-to resource for growth. 

A 3D Tour Can Help Sell Your Listing Faster and for a Higher Price

May 1, 2023
2 min read

Updated: Jul 25

RECOMMENDED READING: May 2023

As a real estate media provider, f8 has seen a significant increase in the number of listings that include a 3D tour over the past few years. The reason for this is simple: listings with a 3D tour sell faster and for a higher price than those without one.


Buyers today want to have as much information as possible before making a purchase, and 3D tours provide just that. With a 3D tour, potential buyers can virtually walk through a property as if they were there in person. They can get a sense of the layout, the flow of the space, and the overall feel of the home. This can help them make a more informed decision and ultimately lead to a faster sale.


In addition, sellers who include a 3D tour in their listing may see a higher sale price. According to a study by Redfin, homes with a 3D tour sold for an average of $9,000 more than homes without one. This is likely because 3D tours help buyers feel more confident in their decision to purchase a home, which can lead to more competitive offers and ultimately a higher sale price.


Here are some additional data points illustrating the importance of including a 3D tour in your marketing program:

  • A study by Matterport found that listings with a 3D tour sold 20% faster than listings without one.

  • According to Realtor.com, listings with a 3D tour get 10% more views than listings without one.

  • A survey by Coldwell Banker found that 84% of agents believe that 3D tours help sellers get more interested buyers.

  • Homes.com reported that properties with a 3D tour receive 50% more interest from potential buyers than those without one.

The data clearly shows that including a 3D tour in your real estate listing can be a smart investment that pays off in the form of a faster sale and a higher sale price. But it's not just buyers who benefit from 3D tours. Listing agents also benefit from having a 3D tour included in their listing. Providing a 3D tour signals to other sellers that you go above and beyond to market your listings. This can help you attract more clients and build a reputation as a top-performing agent in their area.


So if you're an agent looking to attract more clients and build your reputation, consider including a 3D tour in your listing. It's a small investment that can pay off big in the long run.

(c) 2016-2023, f8 Real Estate Media LLC, All Rights Reserved.

 
 
 

14 Comments


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3 days ago

What a useful look at why immersive 3D tours can strengthen real estate marketing. Giving prospective buyers a better sense of layout and flow before arranging a viewing can make online listings far more informative. I also thought storage madera ca was a fitting reminder that presentation matters when helping people understand and evaluate property-related decisions from a distance.

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4 days ago

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