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  • Steve Elich

A 3D Tour Can Help Sell Your Listing Faster and for a Higher Price

RECOMMENDED READING: May 2023

As a real estate media provider, f8 has seen a significant increase in the number of listings that include a 3D tour over the past few years. The reason for this is simple: listings with a 3D tour sell faster and for a higher price than those without one.


Buyers today want to have as much information as possible before making a purchase, and 3D tours provide just that. With a 3D tour, potential buyers can virtually walk through a property as if they were there in person. They can get a sense of the layout, the flow of the space, and the overall feel of the home. This can help them make a more informed decision and ultimately lead to a faster sale.


In addition, sellers who include a 3D tour in their listing may see a higher sale price. According to a study by Redfin, homes with a 3D tour sold for an average of $9,000 more than homes without one. This is likely because 3D tours help buyers feel more confident in their decision to purchase a home, which can lead to more competitive offers and ultimately a higher sale price.


Here are some additional data points illustrating the importance of including a 3D tour in your marketing program:

  • A study by Matterport found that listings with a 3D tour sold 20% faster than listings without one.

  • According to Realtor.com, listings with a 3D tour get 10% more views than listings without one.

  • A survey by Coldwell Banker found that 84% of agents believe that 3D tours help sellers get more interested buyers.

  • Homes.com reported that properties with a 3D tour receive 50% more interest from potential buyers than those without one.

The data clearly shows that including a 3D tour in your real estate listing can be a smart investment that pays off in the form of a faster sale and a higher sale price. But it's not just buyers who benefit from 3D tours. Listing agents also benefit from having a 3D tour included in their listing. Providing a 3D tour signals to other sellers that you go above and beyond to market your listings. This can help you attract more clients and build a reputation as a top-performing agent in their area.


So if you're an agent looking to attract more clients and build your reputation, consider including a 3D tour in your listing. It's a small investment that can pay off big in the long run.

(c) 2016-2023, f8 Real Estate Media LLC, All Rights Reserved.

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