A 3D Tour Can Help Sell Your Listing Faster and for a Higher Price
Updated: Jul 25
RECOMMENDED READING: May 2023
As a real estate media provider, f8 has seen a significant increase in the number of listings that include a 3D tour over the past few years. The reason for this is simple: listings with a 3D tour sell faster and for a higher price than those without one.
Buyers today want to have as much information as possible before making a purchase, and 3D tours provide just that. With a 3D tour, potential buyers can virtually walk through a property as if they were there in person. They can get a sense of the layout, the flow of the space, and the overall feel of the home. This can help them make a more informed decision and ultimately lead to a faster sale.
In addition, sellers who include a 3D tour in their listing may see a higher sale price. According to a study by Redfin, homes with a 3D tour sold for an average of $9,000 more than homes without one. This is likely because 3D tours help buyers feel more confident in their decision to purchase a home, which can lead to more competitive offers and ultimately a higher sale price.
Here are some additional data points illustrating the importance of including a 3D tour in your marketing program:
A study by Matterport found that listings with a 3D tour sold 20% faster than listings without one.
According to Realtor.com, listings with a 3D tour get 10% more views than listings without one.
A survey by Coldwell Banker found that 84% of agents believe that 3D tours help sellers get more interested buyers.
Homes.com reported that properties with a 3D tour receive 50% more interest from potential buyers than those without one.
The data clearly shows that including a 3D tour in your real estate listing can be a smart investment that pays off in the form of a faster sale and a higher sale price. But it's not just buyers who benefit from 3D tours. Listing agents also benefit from having a 3D tour included in their listing. Providing a 3D tour signals to other sellers that you go above and beyond to market your listings. This can help you attract more clients and build a reputation as a top-performing agent in their area.
So if you're an agent looking to attract more clients and build your reputation, consider including a 3D tour in your listing. It's a small investment that can pay off big in the long run.
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$9,000 and 20% faster don't translate to my slice: I list century-old rural co-ops where the board bans interior scans until a ratified contract, so a Matterport tour only goes live after the urgency is gone. I still price the detritus—baseball cards, sealed games—using a quick Pokemon card value lookup before showings, because condition quirks sell the unit more than layout. The post's 50% more interest assumes the scan can even be published.
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Matterport's 20% faster claim never accounts for the 24-image MLS cap. In our rural market, a scan forces six stills out, and buyers on dial-up still ask for printed sheets. Any comparison of 3D tour options — a neutral overview of tour platforms — would need to weigh that photo loss against the $9,000 Redfin premium. Right now, the math doesn't work in our market.
Redfin's $9,000 premium needs a control for list price, not just tour presence: without it, high-end listings could carry the average. Does the study split by price band? I'd also want to net scan cost and lost photo slots against that premium, the way a calculator for grow-a-garden profit separates seed cost from harvest yield. Matterport's 20% faster claim doesn't answer that.
Redfin's $9,000 premium and Matterport's 20% faster claim both assume the listing platform even permits a 3D tour alongside maximum photos. Our regional MLS caps at 24 images, so a scan forces six stills out. I've resorted to a cursive worksheet generator to print offline property sheets for buyers on dial-up. Not ideal, but neither is losing photo coverage.