Digital Advertising puts your listing in the social bloodstream of your local market. By targeting social media users who are most likely to be potential buyers or sellers, Digital Advertising on Facebook and Google can help you reach the right audience. Two campaign types are available: Generate Clicks and Generate Leads. Generate Clicks increases activity for your listing by driving impressions and clicks to your Property Website (or other landing page of your choosing). Generate Leads is a more sustained approach to targeting potential clients based on demographic profiles and social media characteristics. All Digital Adverting campaigns come with insightful Analytics to monitor and evaluate performance.